How to make video stress free
How to save time when making videos
If you make videos to promote your business on social media (and if you don't we really need to talk about that) then you'll know it can be a little stressful.
In order to make a splash on social you need to be posting content consistently and that can mean anything between 2 and 5 times per week.
When you consider video is the best way by far to get noticed, that's a lot of videos you've got to make every month. Anywhere up to 20 if you're counting.
Not only does that mean coming up with a lot of ideas (more on that here) it also means making a lot of videos. So how do you do that stress free? Let's find out.
Solution 1: Get your marketing done for you
If you run a small business that usually means it's you doing pretty much everything. If you have the budget, it's definitely worth investing in a social media manager to take the marketing stress away from you (more on that here).
But if that's not in your reach just yet you'll have to do that all yourself. The only way you're going to do that and get results is with planning.
Fail to plan - plan to fail!
Solution 2: batch filming
There are a number of neat little ways you can save time when making your content. If you have a plan in place and know exactly what you're going to post for a whole month, these little shortcuts can be easier to put into practice. For example:
- Make several videos on the same broad topic
- Make a series covering one topic in several parts
- Repeat videos you have posted in the past
- Plan your calls to action
- Make your videos timeless so you can use them again in the future
Once you have a plan for the month and know the subject of every video you are going to post you can make them all at once. This is how.
Put it in the diary
Set aside a day when you are not going to be disturbed. This is the day you are going to film everything you need for the month.
Keep it simple
Your videos don't need to be complicated. In fact social media prefers simple. So try filming all of your content in one place. This has a huge benefit. Familiarity!
Much like your branding identifies you, so can your video location. People will become used to seeing you in the same environment. They are much more likely to stop scrolling when they see something familiar.
Set up
So set up your space, think about colour (so it matches your brand), lighting and what you're putting in your background. You can find out more here on how to set up a background.
Make a list
Have a check list of all the videos you need to make and check them off when you've filmed and edited each one. If you're editing or adding graphics I suggest finishing each video completely before starting to record the next one. This will help to keep you fresh and looking less burnt out on camera.
Also by having a check list you'll feel satisfied and that will help to keep your mood bright for the camera.
Planning
Know what your going to say before you say it. Not word for word (scripts are bad) but have a rough outline prepared for each video before you start. This will save a tonne of time and prevent you from getting stuck along the way.
Posting
At present, without using a third party app (which won't be free) there is no method for scheduling Reels to post in the future (annoying). There is a work around but it's not ideal.
- Upload all of your Reels (and thumbnails) to your phone.
- Check your insights to learn the best time to post a Reel
- Put a reminder in your diary.
We use an organiser called Trello (it's free) so we can write all of our captions, add hashtags and even set a reminder in one place.
Need some extra guidance?
We get that all this stuff can be a little daunting and it's normal not to be brilliant to begin with.
If you feel you'd like more help on your journey to presenting like a pro, click on the button below to learn more about our 1 to 1 coaching ... it's cheaper than you think and may be just the thing you need to help you feel fab on camera.
