We can help get your music heard

20 December 2023

Throughout the whole of 2024 we're doing something really special. We're donating 2,024 minutes of our time to help the future of the music industry.


Why? Well it's because we're frustrated. Frustrated by seeing so many independent and unsigned musicians struggling to get their music heard and ultimately make a living from the music industry.


Here's how you can get some of those minutes this year.

Here's the problem

Not too long ago if you were a musician looking to get noticed you really only had one option, get signed by a record label. They would sweep you up, give you an advance and provide you everything you need to make them money (and you too, perhaps).


Not only would a record label provide you with the best producers, musicians and everything you need to make your music come alive, they'd also have one key ingredient to help you get noticed; a marketing department.


Now what happens?
Things have changed a bit now and some would say for the better (I'm not one of those people and you can read my rant about that here). There really are only three record labels to choose from (Sony Music Entertainment, Universal Music Group, and Warner Music Group) but in theory you don't need them.


We're in an age where it's possible for you to write, record and publish your own music without even getting out of bed. But if you want that music to reach a lot of people and make you some money you still need one key ingredient; a marketing department.


That would be you

You now have two options:


  1. Hire someone who knows about marketing musicians
  2. Learn how they do it


Since I'm guessing you don't have a tonne of money to throw at option one you'll need to learn how to market your own music and that's where we can help,

Here's the solution

I'm Paul, the CEO of Monoki Media. I've been a part of both the music industry and the marketing industry since 1985 when Live Aid was all everyone was talking about. Now I help people to become more successful by marketing themselves with two of the most powerful tools available. Social media and video (you can see some of my handy work here).


This year I'm giving you the opportunity to learn a little about how to become a better music marketer by giving 2,024 minutes of my time. It won't be for free but you get to decide how much you want to pay. You won't be paying me either - you'll be doing some good.


In 2016 I lost my Dad to Motor Neurone Disease (ALS). Last year I learned that my friend Dean Fox has also been diagnosed with this life shortening disease. He's the same age as me and he won't see 60.


All I ask in return for my time is for you to donate whatever you can afford to help the millions of others suffering with this life limiting disease.

Claim your free 30 minutes

If you'd like my help, get in touch. I'm not going to bombard you with sales messages, I genuinely just want to help. While I won't put an alarm on our time 30 minutes seems fair and enough time to make a difference to you. I will have three spaces available each month.


Stuff I can help you with: 

  • Coming up with ideas for content
  • Tools to help you promote events
  • How to present in front of a camera
  • How to use a camera
  • How to edit a video and add captions
  • How to post on social media for the best results

 

Click on the link below and if you're the first of three through the gate this month we'll book some time and I'll answer as many questions as you can throw my way.

Click here for help

by Paul Mumford 13 October 2025
Ask Yourself This One Question Today 👇 Why are you doing this? No seriously. Why are you posting stuff on social? Because the answer to that will tell you exactly how to create your marketing strategy. It’s that simple.  (And yes, there’s a very important reason I’m bringing this up — we’ll circle back to that. Pin it. 📌)
by Paul Mumford 6 October 2025
Your videos don’t need to be perfect. In fact, striving for perfection can often makes them about as exciting as watching paint dry. The secret sauce is owning your mistakes. Trip over a line, spill your coffee, walk straight into a lamp, whatever it is, keep it in. People don’t connect with flawless robots; they connect with humans who can laugh at themselves, make a mess, and still get back up smiling. Perfection is boring. Cock-ups are magic.
by Paul Mumford 8 September 2025
Producing music videos during the Covid pandemic was a bit like cooking with half the ingredients missing—you had to get creative, or go hungry. I ended up doing it three times, and with each attempt the projects got braver, stranger, and more ambitious. This one, though? This might just be my favourite. Not only because of the final result, but because of the inspiration (and a few happy accidents) that shaped it.
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